Get Your Blog On
Does your business have a blog yet? What are you waiting for? Once the domain of the 20- something and under crowd to recount the banal happenings of their lives (They now have Twitter for that). Blogging has taken hold within the business world and has become a remarkably flexible tool helping business’ reach out and connect with clients and add value to their products and services.
On Tuesday, in the NY Times Small Business section David Strom talks about how the days of setting and forgetting your on-line presence are over and how small business’ are using blogs and when done right, are reaping the benefits.
Putting a small business online used to be a relatively simple matter: buy the domain names that matched your company’s identity, set up a Web server and send out a press release and a few e-mail messages. No more.
These days, a Web site may not even be the best place to start promoting your products or services. Instead, you can consider setting up a blog, participating in social-networking communities like Facebook and creating a storefront in virtual worlds like Second Life to get the buzz going.
Read the Full Article
Expand Your Reach
Make no mistake blogging can be a powerful way to network and bring your products and services to a larger audience, but if you choose to build a blog for your business be prepared. Having a successful blog takes a lot of work and on going dedication (But hey!, you own a small business, RIGHT?!). Constant maintenance and creating a steady stream of content takes a lot of work but the benefits to your business can far out weigh the costs. If you decide to start a blog for your business be prepared to write 2-3 articles a week and to put the effort into getting the word out by visiting other blogs and networking with anyone and everyone who cares to listen. With the right effort though, blogging can take your business in directions you could have never imagined possible.
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