Helvetica
Last night we sat down to watch the video documentary Helvetica and at some point, the realization dawned on me, “Hey I am watching a movie about a typeface and I am enjoying it!” None the less, Helvetica is a must see movie for anyone, designer or non-designer alike.
Neue Haas Grotesk, or Helevetica, isn’t just any type face (font) it’s all pervasive, from the logos of the biggest corporations and ordinary signage to your computers system default fonts and one of just a few fonts considered “web safe.” Helvetica follows the journey of Neue Haas Grotesk from creation, to it’s demise at the hands of the “Anything But Helvetica” (ABH) crowd, to it’s rise again in the computer and internet world. A handful of graphic and font designers talk about the profound effect Helvetica has had the way we view and perceive the world.
Don’t miss this opportunity to experience a little designer geek. You’ll enjoy the ride!
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